Day of the Dead in Puerto Vallarta

Day of the Dead in Puerto Vallarta a celebration that honors life, art, and memory by the sea

In the heart of Mexico, every November 1st and 2nd, one of the most colorful and heartfelt traditions blooms: the Day of the Dead. It is not a farewell but a reunion — a joyful celebration where love transcends time and memories come alive among marigold petals, candles, and smiling faces.

A glimpse into the history and meaning of the Day of the Dead

The roots of this tradition trace back to ancient Mesoamerican civilizations, where death was seen not as an ending, but as a transition. When Catholicism arrived, indigenous beliefs merged with All Saints’ and All Souls’ Day, giving birth to a celebration unique in the world.

In Mexico, the Day of the Dead is recognized by UNESCO as Intangible Cultural Heritage of Humanity. Beyond the altars and offerings, it carries a message of eternal love: to remember is to live again. Each candle, each favorite dish, each photograph placed on an altar says, “you are still here.”

The symbolism of marigolds, sugar skulls, and altars

The marigold flower — or cempasúchil — with its brilliant orange hue, lights the way for the souls returning home. Its petals represent the sun, guiding loved ones toward reunion. The playful sugar skulls remind us that death can be met with humor and affection, while the altars, adorned with colorful paper, bread of the dead, and personal mementos, become true tributes of love.

Every element of this celebration carries a message of joy: to celebrate life, to embrace memory, and to smile at the past with gratitude.

Puerto Vallarta: art, music, and family spirit

In Puerto Vallarta, the Day of the Dead is celebrated with open hearts and lively streets. The downtown area bursts with color — artistic carpets, mariachi music, art exhibitions, and parades of catrinas elegantly walking along the oceanfront. Families gather to remember, to share, and to celebrate together.

The Day of the Dead Festival in Puerto Vallarta has become a beloved tradition among locals and visitors alike, featuring altar contests, cultural performances, regional cuisine, and creative workshops for children that teach the value of honoring our ancestors.

Walking along the Malecón: culture by the ocean

During this time of year, the Puerto Vallarta Malecón transforms into an open-air gallery. Towering catrina sculptures, artistic installations, traditional dances, and ocean-inspired altars bring life and color to the waterfront. Nearby, the gentle sound of the Pacific accompanies those who come to celebrate, reflect, and admire.

As the sun sets, painting the sky in shades of orange and violet, the essence of Mexico shines through: the union of past and present, of those who are here and those who live on in our hearts.

From Buenaventura Grand Hotel & Great Moments, the spirit of the Day of the Dead can be felt just steps away. With its privileged oceanfront location near the Malecón, every guest can experience the beauty, culture, and soul of Puerto Vallarta’s most meaningful celebration.

Q&A

When is the Day of the Dead celebrated?
It takes place on November 1st and 2nd — the first day honors children, and the second, adults.

Where can I see the best altars and catrinas in Puerto Vallarta?
The Malecón, Plaza de Armas, and nearby cultural spaces feature the most impressive altars and giant sculptures.

What family activities can visitors enjoy?
Catrina parades, art workshops, live music, food exhibitions, and magical sunset walks along the waterfront.